2022 IN REVIEW
2022 has been a year full of events that have affected households and businesses worldwide. Most significantly, the well-received positive sentiment from the WHO that the end of the pandemic is in sight, whereas geopolitical tensions such as the Russian-Ukraine War continue to impact the markets.
At Berkeley Assets we have concentrated on improving internal controls and embracing change, leading us to emerge from the last two years in a stronger and more customer-centric position, showing an upward trajectory of growth and increased revenue compared to 2020 & 2021.
Specifically, we have built a completely bespoke, digital and technologically advanced internal CRM system for our global teams and transferred full functionality across all departments to it. Not only does this increase data security and efficiency, but it has also enabled us to reduce the use of paper and create a more sustainable ecosystem within our offices.
Our newly developed client portal is available on both the web and mobile app. It includes an on-demand chat service, event registration, a real-time view of your portfolio, information on other services and regular news updates. In line with our ambition to be a front-runner in technology, clients can also access company information via our custom developed virtual reality system in our Downtown Dubai office.
Finally, we have taken a step back from the excessive deployment of capital into the UK and are now focusing on quality over quantity.